House of Tarq
Tarq
ea mena logo
  • About Us
  • Join Our Panel
ea mena logo
Join Our Panel

Decoding Behaviours.
Shaping Narratives.

At House of Tarq, research is not just about collecting data. It’s about understanding the shift beneath cultures, behaviours, aspirations, and decision-making.

Start a Conversation right arrow
Book Consultation Join our Panel

Modern Teams Aren’t Starved of Insight,

They’re drowning in it.

The Real Bottleneck Isn’t Information,

It’s Interpretation.

Too

Meeting
House of Tarq

Everyone Has Access To Data,
Few Have Access To Meaningful Insight
Or The Right People Behind It.

House of Tarq (HOT) is a narrative-led research and expert intelligence firm helping organizations decode markets, understand consumers, shape thought leadership, and access real-world expertise.

From consumer understanding and category decoding to industry reports, leadership positioning, innovation mapping, and curated access to industry experts, we transform fragmented signals into strategic clarity.

We don’t just generate insights, we connect businesses to the people, perspectives, and intelligence shaping their industries.

Our Consulting Services

Insights &
Intelligence

Audience studies and intell

Market and category decoding

Behaviour and perception mapping

Narrative & Thought
Leadership

Strategic storytelling

Founder and leadership positioning

Whitepapers and industry reports

Strategic
Consulting

1:1s with Industry experts

Brand perception analysis

Innovation and opportunity mapping

Who We Work With
  • Consumer Brands
  • Startups
  • Innovation Leads
  • Leadership Teams
  • Enterprises
  • Communication Teams
  • Insights & Strategy Teams

Our Work

(Reports and White Papers)

Scaler Report Scaler Report
Report Icon

Scaler

The India AI Workforce Report 2026, by Scaler- decoding 11,500 learners journey AI learning to gain a look into how it is redefining careers, capabilities and the future of work.
Scaler Report Scaler Report
Report Icon

Truth Be Told

Deep dive into the GENZ’s relationship with Fake News and the impact it can have over the socio-political landscape of India. A story told through 12000 genzers sharing their thoughts.
Scaler Report Scaler Report
Report Icon

iQOO

Exploring Quest of over 25K+ Genzers across 8 countries, while understanding their aspirations, challenges, and drive. A report put together for iQOO along with Cyber Media.

Solving for Relevance

In a world overflowing with data, relevance comes from understanding people deeply. We combine research, storytelling, and strategic thinking to help organisations uncover patterns, decode markets, and build sharper narratives.

Gen Z &
Youth
Market
Intelligence
B2B &
Enterprise
Leadership
Insights
House of Tarq

Every Challenge
is unique.

Let’s talk about
yours.

Please enter your name.
Tarq Logo
Insights@houseoftarq.com

All rights reserved © 2026 House of Tarq.

  • Privacy Policy
  • Terms & Conditions

All rights reserved © 2026 House of Tarq.

Terms of Use

House of Tarq Pvt. Ltd.
Last Updated: 21-05-2026

1. Acceptance of Terms

By registering, creating a profile, participating in surveys, interviews, focus groups, research studies, advisory engagements, expert consultations, or otherwise using the services of House of Tarq Pvt. Ltd. (“House of Tarq”, “we”, “our”, “us”), you acknowledge that you have read, understood, and agree to be bound by these Terms of Use and our Privacy Policy.

Registration with House of Tarq constitutes your consent to these Terms, including consent to communications, data processing, and participation-related policies described herein.

If you do not agree, please do not register or participate in our services.

2. Eligibility & Registration

You must be legally eligible to participate under applicable laws in your jurisdiction.

When registering, you agree to:

  • Provide accurate, current, and complete information;
  • Maintain and update your details where required;
  • Register only once unless otherwise permitted by us;
  • Not impersonate another individual, organisation, or professional identity.

For industry experts or professional participants, you represent that your participation does not violate employer policies, contractual obligations, confidentiality duties, or applicable regulations.

House of Tarq reserves the right to accept, reject, suspend, or terminate registrations at its discretion.

3. Participation in Research & Advisory Activities

House of Tarq conducts and facilitates:

  • Surveys;
  • Research interviews;
  • Focus groups;
  • Panels and communities;
  • Market research studies;
  • Advisory engagements;
  • Industry expert consultations and related activities.

Participation is voluntary.

You may decline or withdraw from participation at any stage. However, where disclosed, incentives, rewards, or compensation may only be issued upon successful completion of a study or engagement.

We reserve the right to remove, disqualify, or exclude participants from any activity where participation is incomplete, duplicate, fraudulent, inconsistent, non-compliant, low-quality, misleading, or otherwise unsuitable for research purposes.

4. Incentives, Rewards & Payments

House of Tarq may offer participation incentives, including vouchers, rewards, honorariums, or monetary payments.

Eligibility, payment timelines, and incentive conditions may vary by project.

  • Survey respondents and research participants may receive non-cash incentives such as vouchers or rewards.
  • Industry experts or advisors may receive monetary compensation for approved engagements.

House of Tarq may withhold, adjust, deny, or revoke compensation where:

  • Participation terms are breached;
  • Information provided is inaccurate or misleading;
  • Quality standards are not met;
  • Duplicate or fraudulent participation is detected;
  • Applicable compliance requirements are not satisfied.

Any taxes arising from compensation received are your responsibility unless required otherwise by law.

5. Recording & Communication Consent

By registering and participating, you consent to receive communications from House of Tarq electronically, including via email, phone, messaging platforms, SMS, or digital platforms.

Certain interviews, advisory calls, expert consultations, or research sessions may be recorded, transcribed, analysed, or documented for research, operational, quality, compliance, reporting, or client delivery purposes where legally permitted.

Your participation constitutes consent to such recording and processing unless explicitly stated otherwise for a specific engagement.

6. Confidentiality & Professional Conduct

Participants agree not to:

  • Disclose confidential, proprietary, insider, or non-public information belonging to employers, former employers, clients, or third parties;
  • Violate confidentiality agreements, legal duties, or regulatory obligations;
  • Provide false, misleading, discriminatory, abusive, unlawful, or harmful content;
  • Misuse House of Tarq’s platform, research activities, or communications.

Industry experts and professional participants must comply with applicable professional, contractual, employer, and regulatory obligations.

House of Tarq may restrict or terminate access for violations of this section.

7. Data, Responses & Research Outputs

You retain ownership of personal information you submit.

By participating, you grant House of Tarq the right to collect, store, analyse, process, reproduce, and use your responses, feedback, recordings, submissions, and participation data for:

  • Research and analysis;
  • Operational purposes;
  • Study administration;
  • Anonymised reporting;
  • Trend analysis and benchmarking;
  • Insights generation;
  • Whitepapers, publications, reports, and client deliverables.

Where reasonably possible, research outputs shared externally will be aggregated, anonymised, or de-identified.

For future expert matching or advisory activities, House of Tarq may use professional profile information to assess eligibility and connect suitable participants with opportunities.

Our handling of personal information is governed by our Privacy Policy and applicable laws.

8. Intellectual Property

All content, branding, methodologies, materials, software, reports, questionnaires, databases, and intellectual property belonging to House of Tarq remain our exclusive property or that of our licensors.

You may not reproduce, distribute, reverse engineer, copy, commercially exploit, or misuse our content, systems, or materials without prior written consent.

9. Disclaimer of Warranties

House of Tarq’s services are provided on an “as is” and “as available” basis.

We do not guarantee:

  • Uninterrupted platform availability;
  • Participation opportunities;
  • Eligibility for projects;
  • Compensation availability;
  • Error-free services or outcomes.

Participation invitations, project access, and future engagements are not guaranteed.

10. Limitation of Liability

To the maximum extent permitted by law, House of Tarq Pvt. Ltd., its directors, employees, affiliates, contractors, and representatives shall not be liable for indirect, incidental, consequential, punitive, or special damages arising from participation in or use of our services.

Our aggregate liability arising out of these Terms shall not exceed the amount paid by House of Tarq to you, if any, in the preceding six (6) months relating to the relevant claim.

11. Suspension & Termination

House of Tarq may suspend, restrict, or terminate participation, accounts, profiles, or access at any time where necessary for legal, operational, compliance, security, quality, or business reasons.

You may discontinue participation at any time.

Sections relating to confidentiality, intellectual property, liability, governing law, and data use survive termination.

12. Changes to Terms

We may update these Terms from time to time to reflect operational, legal, or business changes.

Updated Terms will become effective upon publication or notification. Continued registration, participation, or use of our services after updates constitutes acceptance of the revised Terms.

13. Governing Law & Dispute Resolution

These Terms are governed by the laws of India.

Any disputes arising from or relating to these Terms or House of Tarq’s services shall be subject to the exclusive jurisdiction of courts located in Delhi, India.

House of Tarq may elect to resolve disputes through arbitration in accordance with the Arbitration and Conciliation Act, 1996, with proceedings conducted in English and seated in Delhi.

14. Contact Us

House of Tarq Pvt. Ltd.
Delhi, India
📧 insights@houseoftarq.com

Privacy Policy

House of Tarq – User Protection Policy (India)

Effective Date: 4th May, 2026
Entity: House of Tarq

House of Tarq is committed to ensuring the safety, privacy, and fair treatment of all users who interact with our services, platforms, and personnel. This User Protection Policy outlines the safeguards we provide to individuals in India, in accordance with applicable Indian laws and best-practice standards.

1. Purpose of the Policy

This policy aims to:

  • Protect users from misuse of data, unfair practices, harassment, fraud, and unsafe interactions.
  • Ensure transparency in how services are offered.
  • Provide clear rights, responsibilities, and complaint mechanisms.
  • Align with Indian regulatory norms including the Digital Personal Data Protection Act (DPDPA), Consumer Protection Act, and IT Rules.

2. Scope

This policy applies to:

  • All users, clients, partners, and participants engaging with House of Tarq.
  • All digital products, surveys, reward programs, communications, and paid projects operated by House of Tarq.
  • All employees, contractors, vendors, and third-party tools used by House of Tarq.

3. User Rights

Users have the following rights while dealing with House of Tarq:

3.1 Right to Privacy

  • Personal information will be collected minimally and used only for service delivery.
  • Sensitive data will not be shared without explicit user consent.

3.2 Right to Transparency

Users will receive clear information about how data is used, processed, stored, and protected.

3.3 Right to Fair Treatment

No discrimination on the basis of caste, religion, gender, orientation, ability, or economic status.

3.4 Right to Safety

Users are protected from harmful content, harassment, fraud, and misuse of information.

3.5 Right to Withdraw

Users may opt out of surveys, communications, or programs at any time.

4. Data Protection & Privacy

4.1 Data Collection

We collect only the information necessary for operational needs, such as identity details, contact information, task performance, and reward management.

4.2 Data Storage

  • Stored securely with encryption and access controls.
  • Access provided only to authorized personnel on a need-to-know basis.

4.3 Data Sharing

  • No sale of personal data.
  • Third-party sharing only with consent or where mandated by Indian law.

4.4 Data Retention

Personal data is retained only for as long as needed for service fulfillment or legal obligations.

5. User Conduct Expectations

Users must:

  • Provide accurate information.
  • Avoid misuse of reward systems, fraudulent submissions, or impersonation.
  • Respect staff and follow platform guidelines.

6. Protection from Fraud and Misuse

House of Tarq enforces:

  • Verification of user identity when required.
  • Monitoring for suspicious activity.
  • Immediate suspension or blocking of fraudulent accounts.
  • Secure payment methods and voucher distribution processes.

7. Communication & Transparency

We will:

  • Use official communication channels only.
  • Not request sensitive information (bank PIN, passwords, OTPs).
  • Provide advance notice of major changes in programs or policies.

8. Reporting Issues or Misconduct

If a user experiences concerns such as:

  • Misuse of data
  • Incorrect rewards
  • Harassment or inappropriate behavior
  • Fraudulent activity
  • Service dissatisfaction

They may report it through:

Email: Insights@houseoftraq.com

We aim to acknowledge complaints within 48 hours and resolve them within 7 business days, depending on complexity.

9. User Safety During Interactions

All interactions with House of Tarq personnel follow a professional code of conduct.

No user should experience coercion, forced participation, or retaliation for raising concerns.

10. Compliance With Indian Laws

House of Tarq complies with:

  • Digital Personal Data Protection Act (DPDPA)
  • IT Act & IT Rules
  • Consumer Protection (E-Commerce) Rules
  • Any applicable state regulations

We may update this policy as laws evolve.

11. Policy Updates

Any updates to the User Protection Policy will be:

  • Posted on official platforms
  • Notified to users via email or app alerts (where applicable)
  • Effective from the date stated in the updated notice